31 December 2009
Here is an excellent article I found written by Chris Casarez on how to track any outbound link using Google Analytics. This is perfect for tracking newsletter sign-ups, affiliate links, product downloads, or any other outbound link.
http://www.seoracle.com/google-analytics-how-to-tutorial/track-outbound-links-and-file-downloads-with-google-analytics
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25 January 2009
I've primarily relied on getting backlinks from article marketing, paid directory submissions, and most recently Bookmarking Demon. While these techniques have proven to be effective, they each have their flaws. Just today, I've tweaked a link building strategy that netted me a PR6 link, 4 - PR5 links, 12 - PR4 links, and more than 50 PR3, PR2, and PR1 links. Getting all these links didn't cost me one dime and took less than 1 hour of my time.
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14 December 2008
Google AdWords is the "King of the Hill" in the PPC arena. Every year, I spend north of $150,000 in PPC ads with 80% of my spend going to AdWords. For those around less SEO savvy, (myself included), AdWords is an excellent medium to drive targeted traffic to any site.
To be successful with AdWords or any other PPC medium, you have to keep track of your clicks versus conversions. Some keywords will convert into sales better than others. Some will not convert at all. This data is critical when determining your bid amount and which keywords you target.
When you are offering a product for sale on your site, you have full control of the infrastructure and can easily setup a mechanism to track clicks versus conversions. I offer a free guide on my site that includes a script for tracking Paypal transactions with Google Analytics.
These techniques work great when you are in full control of the product being sold, but what about driving PPC traffic to an affiliate network like Clickbank. In this type of setup, you have zero control over the sales process and don't have the ability to add your conversion tracking code on the "thank you page". So how can you track PPC traffic you send to another site?
There are a couple of methods for this. In my experience, one works best of all, but I'll share each of them and the final decision can be yours. These techniques can be easily modified to work with any affiliate or PPC network.
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20 November 2008
A lady named Elena left a comment on my blog last week mentioning that she had purchased some directory links due to my recommendation. We had some back and forth and over the course of our conversation, I asked Elena if I could write a review of her site Sprudio.net and point out some things that I would recommend changing.
Elena readily agreed and this will be the first of a series of posts where I will point out some issues on her site that I would correct. However, before you read my post checkout my disclaimer.
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03 August 2008
Previous Post For This Project
It's been nearly a month since I posted about this project. It hasn't been because I haven't been busy working on it. 4 weeks ago, my main keyword made it to Page 1 Position 3 on Google. I was elated. I was expecting a cool 2,000 - 3,000 visitors each month from that one keyword. This lasted for a few days. Then it happened.
My keyword disappeared from the search. I wasn't worried. Matter of fact, I seen it as a good sign. Let me explain.
I started off ranking for Google on page 5. Every time my keyword would disappear, it would always return within 2 - 3 days and would gain ranking. I seen this happen at least 4 - 5 times as I moved from page 5 to page 1. So when my keyword disappeared from Page 1 Position 3, I was expecting it to return to Page 1 Position 2 or even Position 1. This unfortunately wasn't the case.
It took nearly a week for my keyword to return and it moved to position 18. You know the difference between position 18 and not ranking at all? Not much.
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