Brent Crouch – My Online Journal

I increased my conversions by 122% by testing four new headlines that were very similar to the original.

In eight years of operating an internet business, I’ve learned that small changes can yield big results. A lot of the internet gurus preach test, test, test, but don’t offer real world examples to show you just how powerful a simple test can be.
Below are the results of a few tests I ran on [...]

Sasha wrote in a few days ago and asked the following question in response to my post Tracking Clickbank Conversions From Google Adwords And Other PPC.
Any tips for efficiently making unique keyword identifiers in Google Adword Editor? Is there a trick or do you enter them manually?
I sometimes import hundreds of keywords into Adwords Editor.  [...]

Google AdWords is the “King of the Hill” in the PPC arena.  Every year, I spend north of $150,000 in PPC ads with 80% of my spend going to AdWords.  For those around  less SEO savvy, (myself included), AdWords is an excellent medium to drive targeted traffic to any site.
To be successful with AdWords or [...]

I got this email from Overture a few days ago. They are copying the Google Adwords model and basing minimum bids on the ad and landing page quality.
Personally, I have seen very few changes in my account. Out of a few thousand keywords, I have seen less than 10 of my keywords that [...]