I got this email from Overture a few days ago. They are copying the Google Adwords model and basing minimum bids on the ad and landing page quality.
Personally, I have seen very few changes in my account. Out of a few thousand keywords, I have seen less than 10 of my keywords that […]
Normally, I wouldn’t accept a Holiday Gift. I’m all about Christmas Gifts!
I hate retailers located in the U.S. that refuse to acknowledge the word Christmas in their ads. They don’t mind accepting the business of the 83% of Americans that claim to be Christian, but God forbid that they should mention the word […]
I’m not an expert on writing sales copy, but I do manage more than 10 ppc accounts and know the importance of writing and testing good ads. If you are using Google Adwords, you should know the higher the CTR of your ad, the higher it’s position and the cheaper it’s cost per click […]
