<?xml version="1.0" encoding="UTF-8"?>
<rss version="2.0"
	xmlns:content="http://purl.org/rss/1.0/modules/content/"
	xmlns:wfw="http://wellformedweb.org/CommentAPI/"
	xmlns:dc="http://purl.org/dc/elements/1.1/"
	xmlns:atom="http://www.w3.org/2005/Atom"
	xmlns:sy="http://purl.org/rss/1.0/modules/syndication/"
	xmlns:slash="http://purl.org/rss/1.0/modules/slash/"
	>

<channel>
	<title>Brent Crouch - My Online Journal &#187; Advertising</title>
	<atom:link href="http://www.brentcrouch.com/category/advertising/feed/" rel="self" type="application/rss+xml" />
	<link>http://www.brentcrouch.com</link>
	<description></description>
	<lastBuildDate>Sat, 07 Jan 2012 05:35:32 +0000</lastBuildDate>
	<generator>http://wordpress.org/?v=2.8.5</generator>
	<language>en</language>
	<sy:updatePeriod>hourly</sy:updatePeriod>
	<sy:updateFrequency>1</sy:updateFrequency>
			<item>
		<title>Split Testing Headlines Leads To More Than 122% Increase In Conversion</title>
		<link>http://www.brentcrouch.com/2010/03/07/split-testing-headlines-leads-to-more-than-122-increase-in-conversion/</link>
		<comments>http://www.brentcrouch.com/2010/03/07/split-testing-headlines-leads-to-more-than-122-increase-in-conversion/#comments</comments>
		<pubDate>Mon, 08 Mar 2010 04:41:27 +0000</pubDate>
		<dc:creator>Brent Crouch</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[A/B testing]]></category>
		<category><![CDATA[conversions]]></category>
		<category><![CDATA[multivariate testing]]></category>
		<category><![CDATA[split testing]]></category>

		<guid isPermaLink="false">http://www.brentcrouch.com/?p=747</guid>
		<description><![CDATA[I increased my conversions by 122% by testing four new headlines that were very similar to the original.]]></description>
		<wfw:commentRss>http://www.brentcrouch.com/2010/03/07/split-testing-headlines-leads-to-more-than-122-increase-in-conversion/feed/</wfw:commentRss>
		<slash:comments>13</slash:comments>
		</item>
		<item>
		<title>Double Your Revenue By Testing Your Google Adwords Display URL</title>
		<link>http://www.brentcrouch.com/2009/04/11/double-your-revenue-by-testing-your-google-adwords-display-url/</link>
		<comments>http://www.brentcrouch.com/2009/04/11/double-your-revenue-by-testing-your-google-adwords-display-url/#comments</comments>
		<pubDate>Sat, 11 Apr 2009 20:09:48 +0000</pubDate>
		<dc:creator>Brent Crouch</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[ad testing]]></category>
		<category><![CDATA[adwords]]></category>
		<category><![CDATA[adwords guru]]></category>
		<category><![CDATA[google adwords]]></category>
		<category><![CDATA[perry marshall]]></category>
		<category><![CDATA[PPC]]></category>

		<guid isPermaLink="false">http://www.brentcrouch.com/?p=476</guid>
		<description><![CDATA[
In eight years of operating an internet business, I've learned that small changes can yield big results.  A lot of the internet gurus preach test, test, test, but don't offer real world examples to show you just how powerful a simple test can be.
Below are the results of a few tests I ran on [...]]]></description>
		<wfw:commentRss>http://www.brentcrouch.com/2009/04/11/double-your-revenue-by-testing-your-google-adwords-display-url/feed/</wfw:commentRss>
		<slash:comments>7</slash:comments>
		</item>
		<item>
		<title>Efficiently Creating Unique Keyword Identifiers in Google Adwords Editor</title>
		<link>http://www.brentcrouch.com/2009/02/08/efficiently-creating-unique-keyword-identifiers-in-google-adwords-editor/</link>
		<comments>http://www.brentcrouch.com/2009/02/08/efficiently-creating-unique-keyword-identifiers-in-google-adwords-editor/#comments</comments>
		<pubDate>Mon, 09 Feb 2009 04:59:42 +0000</pubDate>
		<dc:creator>Brent Crouch</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Internet Marketing Projects]]></category>
		<category><![CDATA[conversion tracking]]></category>
		<category><![CDATA[keyword tracking]]></category>
		<category><![CDATA[unique keyword identifier]]></category>

		<guid isPermaLink="false">http://www.brentcrouch.com/?p=405</guid>
		<description><![CDATA[Sasha wrote in a few days ago and asked the following question in response to my post Tracking Clickbank Conversions From Google Adwords And Other PPC.
Any tips for efficiently making unique keyword identifiers in Google Adword Editor? Is there a trick or do you enter them manually?
I sometimes import hundreds of keywords into Adwords Editor.  [...]]]></description>
		<wfw:commentRss>http://www.brentcrouch.com/2009/02/08/efficiently-creating-unique-keyword-identifiers-in-google-adwords-editor/feed/</wfw:commentRss>
		<slash:comments>11</slash:comments>
		</item>
		<item>
		<title>Tracking Clickbank Conversions From Google Adwords And Other PPC</title>
		<link>http://www.brentcrouch.com/2008/12/14/tracking-clickbank-conversions-from-google-adwords-and-other-ppc/</link>
		<comments>http://www.brentcrouch.com/2008/12/14/tracking-clickbank-conversions-from-google-adwords-and-other-ppc/#comments</comments>
		<pubDate>Mon, 15 Dec 2008 04:00:20 +0000</pubDate>
		<dc:creator>Brent Crouch</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Internet Marketing Projects]]></category>
		<category><![CDATA[Affiliate Earnings]]></category>
		<category><![CDATA[affiliate tracking]]></category>
		<category><![CDATA[conversion tracking]]></category>
		<category><![CDATA[google adwords]]></category>

		<guid isPermaLink="false">http://www.brentcrouch.com/?p=303</guid>
		<description><![CDATA[Google AdWords is the "King of the Hill" in the PPC arena.  Every year, I spend north of $150,000 in PPC ads with 80% of my spend going to AdWords.  For those around  less SEO savvy, (myself included), AdWords is an excellent medium to drive targeted traffic to any site.
To be successful with AdWords or [...]]]></description>
		<wfw:commentRss>http://www.brentcrouch.com/2008/12/14/tracking-clickbank-conversions-from-google-adwords-and-other-ppc/feed/</wfw:commentRss>
		<slash:comments>60</slash:comments>
		</item>
		<item>
		<title>Yahoo&#8217;s Overture &#8211; Minimum Bids No Longer Fixed at $.10</title>
		<link>http://www.brentcrouch.com/2008/04/29/yahoos-overture-minimum-bids-no-longer-fixed-at-10/</link>
		<comments>http://www.brentcrouch.com/2008/04/29/yahoos-overture-minimum-bids-no-longer-fixed-at-10/#comments</comments>
		<pubDate>Tue, 29 Apr 2008 06:07:18 +0000</pubDate>
		<dc:creator>Brent Crouch</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[overture]]></category>
		<category><![CDATA[overture ppc]]></category>
		<category><![CDATA[PPC]]></category>
		<category><![CDATA[ppc advertising]]></category>
		<category><![CDATA[yahoo ppc]]></category>

		<guid isPermaLink="false">http://www.brentcrouch.com/2008/04/29/yahoos-overture-minimum-bids-no-longer-fixed-at-10/</guid>
		<description><![CDATA[I got this email from Overture a few days ago.  They are copying the Google Adwords model and basing minimum bids on the ad and landing page quality.
Personally, I have seen very few changes in my account.  Out of a few thousand keywords, I have seen less than 10 of my keywords that [...]]]></description>
		<wfw:commentRss>http://www.brentcrouch.com/2008/04/29/yahoos-overture-minimum-bids-no-longer-fixed-at-10/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Ahhhh&#8230; Google Loves Me!  I got a Holiday Gift!</title>
		<link>http://www.brentcrouch.com/2007/12/22/ahhhh-google-loves-me-i-got-a-holiday-gift/</link>
		<comments>http://www.brentcrouch.com/2007/12/22/ahhhh-google-loves-me-i-got-a-holiday-gift/#comments</comments>
		<pubDate>Sat, 22 Dec 2007 21:49:06 +0000</pubDate>
		<dc:creator>Brent Crouch</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[donors choose]]></category>
		<category><![CDATA[google gift]]></category>
		<category><![CDATA[google holiday gift]]></category>
		<category><![CDATA[usb 2.0 drive]]></category>

		<guid isPermaLink="false">http://www.brentcrouch.com/2007/12/27/ahhhh-google-loves-me-i-got-a-holiday-gift/</guid>
		<description><![CDATA[Normally, I wouldn't accept a Holiday Gift.  I'm all about Christmas Gifts!
I hate retailers located in the U.S. that refuse to acknowledge the word Christmas in their ads.  They don't mind accepting the business of the 83% of Americans that claim to be Christian, but God forbid that they should mention the word [...]]]></description>
		<wfw:commentRss>http://www.brentcrouch.com/2007/12/22/ahhhh-google-loves-me-i-got-a-holiday-gift/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Warning: Don&#8217;t read this unless you want to lower your advertising costs.</title>
		<link>http://www.brentcrouch.com/2007/09/21/warning-dont-read-this-unless-you-want-to-lower-your-advertising-costs/</link>
		<comments>http://www.brentcrouch.com/2007/09/21/warning-dont-read-this-unless-you-want-to-lower-your-advertising-costs/#comments</comments>
		<pubDate>Fri, 21 Sep 2007 06:03:43 +0000</pubDate>
		<dc:creator>Brent Crouch</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[adwords]]></category>
		<category><![CDATA[headlines]]></category>
		<category><![CDATA[sales-copy]]></category>

		<guid isPermaLink="false">http://www.brentcrouch.com/2007/09/21/warning-dont-read-this-unless-you-want-to-lower-your-advertising-costs/</guid>
		<description><![CDATA[I'm not an expert on writing sales copy, but I do manage more than 10 ppc accounts and know the importance of writing and testing good ads.  If you are using Google Adwords, you should know the higher the CTR of your ad, the higher it's position and the cheaper it's cost per click [...]]]></description>
		<wfw:commentRss>http://www.brentcrouch.com/2007/09/21/warning-dont-read-this-unless-you-want-to-lower-your-advertising-costs/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
	</channel>
</rss>

