It's pretty amazing what difference split testing a few words can make. I doubled my conversions!
I took six months off after selling my internet based physical product business in July of 2009. In January of 2010, I started taking inventory of the sites I still owned in an attempt to gather ideas for a new internet based business. One particular site stood out in my mind.
I sell a $30 ebook on this site. I've sold this product for over 5 years and haven't really put a lot of work into it. I don't want to give too many details since I am disclosing the stats below, but I did want to give you an idea of the power of split testing different page elements.
First of all, it is important to note, I've never split tested a single element on this site. This site has done well generating an average of $600 - $800 a month on autopilot, but I was curious to see what would happen if I used a new headline.
I wrote four new headlines. It is important to note, these headlines were not considerably different from the original. Most of them had less than five words changed. One of them didn't have anything changed other than spelling a number versus writing it out. Instead of spelling out million in the headline, I wrote it out like $1,000,000.
I alternated the four new headlines alongside my original headline for 4 weeks. The results were absolutely amazing! Every single headline I wrote increased the conversion over the original by 20%. My best headline beat the original by a whopping 122%.
Take a look at the stats below. The CTA column represents newsletter subscribers and the CTS column represents sales. Clearly title2 is the top performing headline out of the 5 choices.
If this isn't proof that split testing works, I'm not sure what is. For less than an hour of my time setting this up, I've increased my income by more than $800 a month.
There are several pieces of software you can use for split testing. For this test, I used a simple script a friend of mine wrote alongside of Adtrackz. (Adtrackz was not intended for this type of testing, but it works perfect. If you want a copy of Adtrackz, contact me. I'm a reseller. I'm required to sell the software for a minimum of $67.)
Adtrackz is only good for A/B split testing meaning you can't test more than one page element at a time. Multivariate testing is the same principle, but it allows more than one page element to be tested at a time which dramatically speeds up your tests.
Google Website Optimizer offers a free testing tool that works well for A/B or multivariate testing. I plan to put it to use very soon testing different elements on this site.
Have you had success split testing your pages? Let me know if I can help or if you have anything useful to share.
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