Controlling Page Rank With Nofollow Links – – Site Review – Part 3

If you want a very detailed description of page rank, I'd recommend checking out what wiki has to say. Otherwise, for our discussion, we'll skip all the confusing formulas and keep it simple.

Page rank is one of many factors Google uses in their algorithm to determine where our site ranks in the search results. When we get links to our site, this causes our site to accumulate page rank. The amount of page rank our site gets from each link is determined by the page rank of the page linking to us and the amount of outgoing links on that page.

One misconception is that only the home page of a site has page rank. This isn't true. Every page on our site has a page rank from 0 - 10. Normally, the home page of a site has the highest page rank. This is only because it usually has more incoming links that any other page.

Since page rank is a major factor in how Google determines where our site ranks in the search results, we should do everything we can to make the most of our page rank and funnel it to the most important pages. In most cases, this would be the sale pages.

Imagine every page on our site as a bucket. Every link we have coming into our site puts water in our bucket. The more links pointing to our site, the more water in our buckets.

Let's start with our home page since it will typically have the most incoming links and therefore the most page rank of any page on our site. Now as we create links from our home page to our other pages, it's like putting a small hole in our bucket. Every link is another hole. The water from that hole begins to flow into the bucket of the page it is pointing to.

When we talk about controlling page rank, we are referring to controlling which pages we allow page rank to flow to. Since we only have a limited amount of page rank to work with, we don't want to waste page rank on pages that we don't want to rank in the search results. The perfect example would be faq, contact, and policy pages. These pages might provide important information for our visitors, but they aren't pages we want to show up in the search results.

No Follow Links

The solution to keep page rank from flowing to these unimportant pages is to use a nofollow link. A nofollow link is simply a way to tell Google that even though you are linking to a page, you don't want any page rank to flow through the link.

Creating No Follow Links

Creating a nofollow link is pretty simple. You simply add the attribute rel="nofollow" after the url.

Here is an example of a link without the nofollow attribute.

<a href="">Brent Crouch Journal</a>

Here is an example of the same link with the nofollow attribute.

<a href="" rel="nofollow">Brent Crouch Journal</a> can preserve precious page rank to use on product pages by nofollowing the links to the About Us, FAQ, Contact Us, and Policies pages. This is a change that is easy to make and could make a difference in where the site ranks for its targeted keywords.


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One Response to “Controlling Page Rank With Nofollow Links – – Site Review – Part 3”

  1. Elena Says:

    Wow I am really impressed. You told me here things that no one want to share. I hope that other people read and learn.
    I am going to do what you said, and save my page rank.
    Thank you so much.

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