Brent Crouch – My Online Journal

UFC 98 was very exciting. The much anticipated fight between Rashad Evans and Lyota Machida was not disappointing. Rashad the reigning Light Heavyweight Champion wasn’t there by accident. He is an excellent and dangerous fighter. I was just amazed to see how easily Machida took him apart with surgical precision.

It’s going to be interesting to see who steps up to face Machida. This guy has real skill. I can’t think of another fighter in the weight class that could put up a real challenge.

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64 cents a day isn’t much unless you are living in a third world country. To Kevin Ham, making 64 cents a day became a process he duplicated over and over and turned into a 300 Million Dollar Business.

Kevin Ham has built a portfolio of 300,000 domain names estimated to be worth more than 300 million dollars. These domains produce an estimated 70 million dollars a year in revenue. That averages out to be 64 cents a day per domain.

This is a great story that is worth reading.

http://money.cnn.com/magazines/business2/business2_archive/2007/06/01/100050989/

http://www.dnjournal.com/cover/2008/may.htm

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Earlier this year, I picked up a copy of Quick Cash Domaining and Domains Into Dollars from Phil Craig. My plans to spend the day at the lake were unsuccessful due to the weather and a broken shifter cable. So, today was a great day to dive into the world of domain investing.

I wasn’t surprised at the quality of the material.  I’ve purchased from Phil before and I’ve never been disappointed.  Both of these courses contained detailed written materials as well as video tutorials.

I was pretty excited about the potential of starting adding domain investing to my internet business strategy.  Once I was about halfway through the first course, I was ready to get started.  I created a list of 100 domain names and just before I spent the $800 to register them, I realized a very important fact that Phil failed to mention.  ICANN has recently changed the rules involving domain names making this business more difficult than ever to tap into.  Let me explain.
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I Beat The I.R.S.

Targeted backlinks from blogs are very effective. I’ve been trying to rank one of my sites for the term “government tax sales”. The term is semi-competitive and gets over 6,000 searches a month. At the top of the pack on page one is the IRS website.

When I started targeting the term, I was on page 3. I started getting targeted backlinks from blogs with PR using the method I describe in this video. I spent maybe 15 – 20 minutes every 2 – 3 weeks.
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AcnePreventionEtc.com – SEO Project #2 – Update 6
3 Hours Spent Adding Additional Content to the Site and Running Article Post Robot
28 Hours Left
$15 Dollars Spent On Another Domain Name
$385 Dollars Left

Adding New Content

I just spent three hours adding additional content to my site and organizing everything into categories. I’m about to get the site structure just like I want it. This is the same content I purchased a few weeks ago, so there are no new costs associated with the content this week.

Posting To Article Directories

I also spent some time posting a couple of articles to article directories. This is a great way to build backlinks and get referral traffic direct from the article directories you are posting to. There are a couple of things to keep in mind when posting to article sites.
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Did I ever mention I gave an interview that was picked up in a real book? Probably not! This was at the top of my “to do list” a year ago and I never got around to posting about it.

Last year, I was asked to give an interview about my experiences in starting and operating an internet based business. I didn’t think much of it at the time. The person requesting the interview mentioned that it would be published in a book, but I assumed this meant an ebook and not a real book.
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AcnePreventionEtc.com – SEO Project #2 – Update 5
2 1/2 Hours Spent On Paid Directory Links, & Creating A Wordpress.com Blog, Expired Domains, and Bookmarking – 31 Hours Left
$104.96 Spent On Directory Links
$15 Spent On Expired Domains
$400 Left

I spent the last 2 1/2 hours working on my SEO project site. My focus today was building backlinks. Here are the methods I used to start building backlinks to my site.

Paid Directories

I’ve had mixed results with paid directory links. I once paid $299 for a link from the Yahoo Directory only to find my search rank take a beating. You can view the results of my Yahoo Directory Test here.

I’ve also had some good experience with paid directory submissions. Here are the results of the last paid directory links I purchased.
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AcnePreventionEtc.com – SEO Project #2 – Update 4
5 Hour Spent On Adding Content & Bookmarking – 33 1/2 Hours Left
$480 Spent On Content – $520 Left

I just spent half of my budget on 40 articles.  I plan on adding 25 of them to the site and the other 15 I plan to use for posting on article sites to obtain traffic and backlinks.

The biggest thing I’ve learned over the last year is you have to write for your site visitors and not for search engines.  You have to get in the mind of the search engine user.   What do you think a user searching for Proactiv is looking for?  Do you think they are looking for an article that has general information on what Proactiv is, contains the word bolded three times, and has a keyword density of 3 – 7%?  Probably not!  Most likely, this user is looking for Proactiv prices, coupons, and user reviews.  You have to provide content that benefits your end user.
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AcnePreventionEtc.com – SEO Project #2 – Update 3
1/2 Hour Spent On Ranking Check – 38 1/2 Hours Left

It’s impossible to monitor your progress if you don’t know where you start from. I spent about 30 minutes today importing my targeted keywords into a program called Web CEO. Web CEO has a lot of features and uses. The one I use the most is the keyword ranking checker. It monitors the progress of your keywords as you move up or down in search rankings. Read my review of Web CEO here.
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In eight years of operating an internet business, I’ve learned that small changes can yield big results. A lot of the internet gurus preach test, test, test, but don’t offer real world examples to show you just how powerful a simple test can be.

Below are the results of a few tests I ran on the ads of one of my Google Adwords campaigns. These tests are the result of thousands of impressions and clicks.

One of the components of an Adwords ad is the Display URL. The Display URL is the url shown when an ad is displayed, but it has nothing to do with where the user is directed to when an ad is clicked. By running ads that were identical in every way with the exception of the Display URL, I was able to increase my conversions in some cases by more than 400%.
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