07 March 2010
It's pretty amazing what difference split testing a few words can make. I doubled my conversions!

I took six months off after selling my internet based physical product business in July of 2009. In January of 2010, I started taking inventory of the sites I still owned in an attempt to gather ideas for a new internet based business. One particular site stood out in my mind.
I sell a $30 ebook on this site. I've sold this product for over 5 years and haven't really put a lot of work into it. I don't want to give too many details since I am disclosing the stats below, but I did want to give you an idea of the power of split testing different page elements.
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31 December 2009
Here is an excellent article I found written by Chris Casarez on how to track any outbound link using Google Analytics. This is perfect for tracking newsletter sign-ups, affiliate links, product downloads, or any other outbound link.
http://www.seoracle.com/google-analytics-how-to-tutorial/track-outbound-links-and-file-downloads-with-google-analytics
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27 December 2009
Disclaimer: If you are interested, do your own research about the case I make below. It is only my opinion of how things happened. I could be completely wrong. Read the documents below and draw your own conclusion. Do not take anything I say as fact without verifying it. I'm a moron and I seek safe harbor.
If you read my post, Garry Conn Sued Today, then you are aware of my experience with self-proclaimed internet marketing guru Garry Conn. Immediately after I created that post, Garry sent me $75 along with a message of how that money was for his light bill. I never responded.
The following day, I received a series of 10 text messages from Garry telling me how he was going to lose his house, his kid's weren't going to have a Christmas, how he had always intended to pay me by the end of the year and I had agreed to that (huh?), as well as more "feel sorry for me" comments. He also sent another $25 by Paypal.
I never responded to Garry. I have spent months trying to get him to communicate and now that he was feeling some pressure, he was finally doing what he should have from the beginning. I wasn't moved. Matter of fact, at a time when I was trying to decide whether or not to pursue this case criminally, Garry had nearly given me every reason I needed to move in that direction.
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17 December 2009
Disclaimer: If you are interested, do your own research about the case I make below. It is only my opinion of how things happened. I could be completely wrong. Read the documents below and draw your own conclusion. Do not take anything I say as fact without verifying it. I'm a moron and I seek safe harbor.
Garry Conn runs an internet marketing blog at GarryConn.com. Garry offers some good content there and I consider him to be a talented Wordpress Theme designer. Garry creates some great themes that have a unique look and can easily be recognized as his design.
Garry spends his time writing and sharing his wealth of internet marketing information with others at his blog. He spends time answering readers questions and Garry seems to have it going on! Soon I would learn the wisdom imparted to me by my grandmother, "you can't judge a book by it's cover" certainly rang true with my dealings with Garry Conn.
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30 November 2009
I'm working on a new project at HowToSaveElectricity.net. Primarily, this site is going to be monetized with Adsense. The only way to make sure I'm getting the most of my Adsense ads is to test the different options from placement, pic vs text, size, and color.
If you take a look at the how to save electricity article on this page, you will see up to 4 different variations of the Adsense ads in the body of the article. These variations include a pic to the left, a pic to the right, text to the left, and text to the right. Every time you refresh the page, you have the potential of seeing another version of the Adsense placement.
Currently, I'm running four different options. Potentially, you could make a small modification to the code and run as many different options as you want. Due to the low traffic to this site, I decided to start with four.
Here are the steps for setting up a test.
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