SEO Project #1 – www vs. non-www – Canonicalization – How Does Google See Your Site? – Update #4

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I'm four days into taking daily action to getting my project site to rank. I've been learning quite a bit and have found a way to improve my project site each day. Today, I learned about can-on-i-cal-i-za-tion.

First, let me say that "canonicalization" isn't a word I would attempt to say in front of strangers. It has to many syllables and is too long. I live in the south and talk sloooow. Even if I could pronounce it, it would take forever for me to say it. Luckily, for this post I won't have to try. I'll just stick to writing it for now.

Q. What is canonicalization?

A. Canonicalization is the process of picking the best url when there are several choices. In most cases, it deals with your sites home page. Here are a few examples.

• www.example-site.com
• example-site.com/
• www.example-site.com/index.html
• example-site.com/home.asp

You may think these urls are all the same, Matt Cutts said, "But technically all of these urls are different. A web server could return completely different content for all the urls above. When Google