Warning: Don’t read this unless you want to lower your advertising costs.

I'm not an expert on writing sales copy, but I do manage more than 10 ppc accounts and know the importance of writing and testing good ads. If you are using Google Adwords, you should know the higher the CTR of your ad, the higher it's position and the cheaper it's cost per click is going to be. If you are advertising with Adwords, you should be working to improve the CTR of your ads. If not, you are wasting your time and money.

Brian Clark of CopyBlogger.com wrote three excellent posts on writing effective headlines. They are worth reading and bookmarking. I'll be testing a few of his suggestions in my Google Adwords campaigns.

I posted a couple of my favorites below. You can read the entire posts at these links.




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