Double Your Revenue By Testing Your Google Adwords Display URL

11 April 2009

In eight years of operating an internet business, I’ve learned that small changes can yield big results. A lot of the internet gurus preach test, test, test, but don’t offer real world examples to show you just how powerful a simple test can be.
Below are the results of a few tests I ran on [...]


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Yahoo’s Overture – Minimum Bids No Longer Fixed at $.10

29 April 2008

I got this email from Overture a few days ago. They are copying the Google Adwords model and basing minimum bids on the ad and landing page quality.
Personally, I have seen very few changes in my account. Out of a few thousand keywords, I have seen less than 10 of my keywords that [...]


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