In eight years of operating an internet business, I’ve learned that small changes can yield big results. A lot of the internet gurus preach test, test, test, but don’t offer real world examples to show you just how powerful a simple test can be. Below are the results of a few tests I ran on […]

Posted by: Brent Crouch on 11 Apr, 20097 Comments »

I got this email from Overture a few days ago. They are copying the Google Adwords model and basing minimum bids on the ad and landing page quality. Personally, I have seen very few changes in my account. Out of a few thousand keywords, I have seen less than 10 of my keywords that now […]

Posted by: Brent Crouch on 29 Apr, 2008No Comments »