Yahoo’s Overture – Minimum Bids No Longer Fixed at $.10

I got this email from Overture a few days ago. They are copying the Google Adwords model and basing minimum bids on the ad and landing page quality.

Personally, I have seen very few changes in my account. Out of a few thousand keywords, I have seen less than 10 of my keywords that now require a minimum bid of more than $.10. Unlike they claim in the email, I haven't found one single keyword in my account that requires less than a $.10 bid.

From:Yahoo! Search Marketing <>

Subject: Pricing Update: Minimum Bids are no Longer Fixed at $.10

Starting today, the minimum bids for some Sponsored Search keywords are no longer fixed at $.10. Minimum bids can now be lower or higher than $.10. Content Match minimum bids currently will remain at $.10. Throughout the next week, you may start noticing new minimum bids on some of your keywords. You will be notified by email and within your account when the status of any of your keywords is affected.

The amount set as your minimum bid on a keyword in Sponsored Search can vary depending on multiple factors, such as:


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