Tracking Newsletter Subscribers, Affiliate Links, Downloads, and Outbound Links With Google Analytics
Here is an excellent article I found written by Chris Casarez on how to track any outbound link using Google Analytics. This is perfect
for tracking newsletter sign-ups, affiliate links, product downloads, or any other outbound link.
You can get similar information from Google Support at the link below, but they don't go into detail about how to setup a duplicate profile and filter these outbound links so your page views in your primary profile aren't skewed. Chris shows how to setup this feature using the new
Analytics code. The link below will show you how to setup this tracking feature whether you are using the old Urchin code or the new code. However, I'm not sure why anyone would still be using the old code?
One thing I do disagree with Chris on is the need to move the Google Analytics code above the outbound links. I've been tracking outbound links for more than a year using this method, and I still have my GA code at the bottom of my page. My outbound links are tracking just fine. This is also not mentioned as a requirement on the Google Support page above.
Thanks for the great information Chris. I'm off to setup my duplicate profile and filtering.
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